B2B Growth Channels are essential to expand your reach and get your target audience to pay attention to you.
Some of these are direct channels such as and some are indirect. Integrations and APIs with other market-dominant players can help you with your own growth. Even if your core product would not require integrations to major app marketplaces, it still could make sense to build it in order to leverage the power of their marketplaces. At the very least this could help you generate sign-ups, and later enable you to upsell your core product.
Check out this article to learn more about 16 powerful types of B2B sales channels for your SaaS business.
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