A Deep Dive into SaaS Distribution Models

B2B SaaS Marketing Channels

There are a few commonly used SaaS Marketing Channels including inbound and outbound sales forces, eCommerce self-service, and third-party app stores.

There is no distribution channel that’s ideal for all SaaS companies under all conditions. Instead of thinking about a best distribution channel, it’s useful to think of marketing channel selection as a “best fit” decision. Which distribution channel best fits your situation?

We recommend checking out this deep dive into SaaS distribution channels. At Itembase, we specialize on the optimization of SaaS marketing channels. If you’re interested in learning more about these high-impact channels and walking through a sample go-to-marketing rollout plan, let’s connect.

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