B2B SaaS
B2B Growth Channels are essential to expand your reach and get your target audience to pay attention to you. Some of these are direct channels such as and some are indirect. Integrations and APIs with other market-dominant players can help you with your own growth. Even if your core product would not require integrations to…
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There are a few commonly used SaaS Marketing Channels including inbound and outbound sales forces, eCommerce self-service, and third-party app stores. There is no distribution channel that’s ideal for all SaaS companies under all conditions. Instead of thinking about a best distribution channel, it’s useful to think of marketing channel selection as a “best fit”…
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We recommend checking out this post about App Stores as an acquisition channel. Shopify is great at promoting third party apps to their user base. The post describes an example where a solution provider decided to create an app for every major eCommerce platform (BigCommerce, Magento 2) which brought them even more additional traffic. Itembase…
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Commerce integrations help get your product in front of your users so they have more reason to use it. It embeds your product more naturally in a user’s workflow and this means it becomes more necessary to their process. It compounds the stickiness of your product by adding more pathways to and from the product,…
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