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B2B ecosystem marketing could be your next big growth driver. Marketing your apps and tools to the users of other platforms to access their massive installed customer bases in distinct, targetable segments is making a growing impact on the go-to-market strategies of almost every company. We recommend this Velocity Partners blog article on B2B ecosystem…
Read MoreWe recommend checking out this simple guide on B2B App Marketplaces, including a simple definition of what they are, examples, and why you should consider it a business growth opportunity plus even some tips on for a successful start as B2B App Marketplace vendor. Here’s a quick bullet summary of some of the top advantages:…
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Commerce integrations help get your product in front of your users so they have more reason to use it. It embeds your product more naturally in a user’s workflow and this means it becomes more necessary to their process. It compounds the stickiness of your product by adding more pathways to and from the product,…
Read MoreB2B buyers want eCommerce buying experiences. We know this from our customers. A State of Cloud Marketplaces survey found that nearly half of software buyers have purchased software through a marketplace in the past year and 74% say they’re likely to make future purchases through marketplaces. It’s clear that once buyers buy via a marketplace,…
Read MoreI recommend checking out this insightful article on the benefits of selling via B2B App Stores & Marketplaces. In the authors words: Achieving more sales is the most obvious benefit of any new sales channel but the benefits of selling via B2B App Stores & Marketplaces extend way beyond sales. To use one word to…
Read MoreIf you want to easily acquire new users, it’s better to be present where they are, rather than asking them to come to you. This is one of the great reasons why B2B App Stores are a key part of a good B2B Acquisition Strategy. We highly recommend checking out this blog article on leveraging…
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