Commerce Connectivity to Reduce SaaS Churn
Commerce integrations help get your product in front of your users so they have more reason to use it.
It embeds your product more naturally in a user’s workflow and this means it becomes more necessary to their process. It compounds the stickiness of your product by adding more pathways to and from the product, and more ways for your product to deliver value. We recommend checking out this article on how you can use integrations to reduce B2B SaaS churn.
We particularly highlight the part about increasing your product visibility through connectivity. Your product can take advantage of the distribution channel of a larger product like eCommerce Platforms such as Shopify, Magento and WooCommerce by adding value for their large base of existing customers. This increases your own product’s visibility and distribution potential.
At Itembase, we’re leveraging B2B App Stores & Marketplaces as a growth channel to onboard merchants. Let’s connect further on how you can make this a valuable growth channel for your organization.
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