Itembase

A Guide on Data Integration & SaaS Marketplaces

By Itembase / July 11, 2022 /

I suggest checking out this guide about data integration and SaaS marketplaces to get a basic understanding of how to identify and rate different types of SaaS integration requirements and their complexity. We’ve identified that most of our customers already have experience with the pitfalls of commerce connectivity implementations. The companies that have little to…

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eCommerce Connectivity to Gain New Customers for 3PLs

By Itembase / June 27, 2022 / Comments Off on eCommerce Connectivity to Gain New Customers for 3PLs

I recommend checking out this AgileVision blog article on how 3PLs can gain new customers through eCommerce platform integrations (connectivity). The article dives into how third-party logistics providers (3PLs) can gain an additional channel for reaching new customers by analyzing different eCommerce platforms used by potential clients to provide further integration. This is simply one…

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Another App Marketplace Opportunity

By Itembase / June 13, 2022 /

If you’ve seen any of the latest recommendations I’ve sent around, the news that Stripe has launched its own App Marketplace won’t come as a surprise. Through its newly launched App Marketplace, Stripe is looking to increase its product extensibility and tackle the “context switching” (opening and closing multiple different apps) challenge that confuses and…

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Acquisition Channel: Commerce Connectivity through Integrations

An Underutilized Acquisition Channel

By Itembase / May 30, 2022 / Comments Off on An Underutilized Acquisition Channel

We recommend checking out this post about App Stores as an acquisition channel. Shopify is great at promoting third party apps to their user base. The post describes an example where a solution provider decided to create an app for every major eCommerce platform (BigCommerce, Magento 2) which brought them even more additional traffic. Itembase…

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Boosting Your B2B SaaS App Sales

By Itembase / May 16, 2022 /

If you’re in B2B commerce, I recommend checking out this AnnounceKit blog post on strategies and examples of how to boost your B2B SaaS sales. I particularly highlight the sections on how to stand out with pull vs push marketing and effective onboarding processes. These are two areas which we focus on when leveraging app…

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A Guide on App Marketplaces

By Itembase / May 2, 2022 / Comments Off on A Guide on App Marketplaces

An app marketplace is an ecosystem where developers build and distribute add-ons for a platform or service. We’ve written previously about the many advantages app stores & marketplaces have as a sales and marketing channel for businesses that target eCommerce merchants. If you’re looking to understand app marketplaces, some examples and more importantly, their benefits,…

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