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From tech tool to business asset, organizations are using B2B connectivity to fuel growth in different ways. Check out this McKinsey article on how organizations in the financial services industry are transforming their industry through B2B API Connectivity. APIs make many online products and services possible for consumers. They also open up a wide range…

As I mention time and again if you’ve followed what I share, API Connectivity is an integral part of mission-critical business capabilities. Many software/tech leaders, however, overlook the business potential of APIs as digital products, focusing instead on technical use cases. I recommend checking out this SD Times article on 5 key considerations for an…

According to Accenture surveys, 73% of B2B buyers want a B2C-like experience. This task unfortunately isn’t as straightforward as setting up a traditional eCommerce site. To bring these high-touch sales online, organizations need tools that can remove friction and create a seamless buying experience. Check out this Digital Commerce 360 article on important key technology…

API connectivity powers various collaborations between service providers, vendors and eCommerce platforms. This Commerce Connectivity is key to driving automation and scaling productivity. The eCommerce experience requires at least 25 APIs to integrate marketing, ad management, omni-channel experiences, inventory management, shopping, payment and logistics operations that will deliver and communicate with customers (fulfilment, shipping, returns…

Check out this short article on how even one of the most seemingly offline consumer beverage companies (Hint: Beer ??) has grown its B2B sales operations with digital commerce technology. According to their Global VP of DTC technology having a digital commerce strategy has been key to their growth plans. His organization is working with…

What does success in the API Economy look like? As we’ve learned from our customers and clearly stated on this Forbes article, most companies do not even know how many application programming interfaces (APIs) their organizations rely on. From loyalty programs to self-service portals and mobile apps to supply chain, the consumer experience is stitched…