Leveraging B2B App Stores as an Acquisition Channel

If you want to easily acquire new users, it’s better to be present where they are, rather than asking them to come to you. This is one of the great reasons why B2B App Stores are a key part of a good B2B Acquisition Strategy. We highly recommend checking out this blog article on leveraging B2B App Stores as part of your marketing strategy (including tips on how to succeed on them).

B2B App Stores are a great way to be visible to your target audience while benefiting from the trust and simplicity of integration with the platform that your customers are already transacting on. According to our customer data, conversion rates can be up to 5X higher between your website and your app listing page on an App Store.

If interested in a partner to support you in succeeding with your acquisition strategy on B2B App Stores, let’s connect further on how Itembase can support your organization on setting up and succeeding in this invaluable channel.

Itembase is already powering commerce connectivity use cases for the largest enterprises and the smallest merchants. From UPS using Itembase to power their commerce plug-ins to offer their merchants an easy way of integrating a wide range of UPS delivery services to Mastercard and VISA leveraging Itembase technology to onboard merchants and access detailed, Level III merchant transaction data.

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