Marketplace Integrations as a B2B Sales Channel
B2B buyers want eCommerce buying experiences. We know this from our customers. A State of Cloud Marketplaces survey found that nearly half of software buyers have purchased software through a marketplace in the past year and 74% say they’re likely to make future purchases through marketplaces. It’s clear that once buyers buy via a marketplace, it’s hard to go back to the friction-filled experience of traditional software buying. Check out this OpenView Venture Partners blog article on the fast increase of B2B SaaS sales via marketplaces.
If interested in using B2B App Stores & Marketplaces as a growth channel to onboard merchants, let’s connect further. Itembase powers commerce apps and plugins to offer you an easy way of integrating a wide range of services, directly on the platform your merchant customers are already transacting on.
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