We recommend checking out this article on The Next Web blog on the case of why a company should buy vs build in order to stay focused on the things it does best.
The case the author makes on why tech companies fall into the “build” trap really resonated as many of our customers found out the hard way why, in most cases, it makes sense to work with a partner for commerce connectivity.
Since tech companies already have engineers and developers on staff, when they need to expand their software’s capabilities, they simply set their existing team on the problem.
However, when there are areas where a vendor can do a better job than an internal team, organizations should lean into that, and work with that vendor to improve its product.
This type of outsourcing is not a failure but a smart allocation of resources. You’re buying back time that engineers would otherwise have wasted building substandard features, and empowering them to use their talent where it’ll do the most good.
“You’re buying back time that engineers would otherwise have wasted building substandard features”
Read Full ArticleIf you’re interested in leveraging our expertise to assess (or build) your connectivity strategy, simply reach out so we can coordinate getting the right framework in place before you start spending hundreds of thousands in integrating into any market. We’ve created pre-integration phase connectivity consultancy offerings as a starting point to ensure you realize a positive return on your integration investment.
Request a Free Opportunity Assessment
Notice: JavaScript is required for this content.Request a Free Opportunity Assesment
RELATED CONTENT
16 Powerful B2B SaaS Growth Channels
B2B Growth Channels are essential to expand your reach and get your target audience to pay attention to you. Some of these are direct channels such as and some are indirect. Integrations and APIs with other market-dominant players can help you with your own growth. Even if your core product would not require integrations to…
B2B App Marketplaces
B2B app marketplaces are rapidly gaining popularity as a customer acquisition channel for logistics providers. These marketplaces offer a range of benefits, including increased visibility, improved customer acquisition, and streamlined sales processes. Listing software on B2B app marketplaces provides SaaS providers with increased visibility, as these platforms are frequented by businesses searching for software solutions.…
A Deep Dive into SaaS Distribution Models
There are a few commonly used SaaS Marketing Channels including inbound and outbound sales forces, eCommerce self-service, and third-party app stores. There is no distribution channel that’s ideal for all SaaS companies under all conditions. Instead of thinking about a best distribution channel, it’s useful to think of marketing channel selection as a “best fit”…
Promote your SaaS to Prospective Customers via 20 Top SaaS App Marketplaces
SaaS App Marketplaces present huge opportunities as an acquisition channel. This is because your prospective customers are already using these established SaaS platforms making it easier to get found by your ideal customer. You can also tap into getting more business by association. Since some processes are built around certain products (eg. Shopify), certain businesses…
Nurturing and Building an Ecosystem around your Magento App Store Integration.
Introduction In today’s rapidly evolving eCommerce landscape, businesses are always looking for ways to differentiate themselves from the competition and deliver a superior customer experience. For many businesses, this means leveraging Magento, one of the leading eCommerce platforms on the market today. However, simply having a Magento App Store integration is not enough to ensure…
An App Store for Super Apps
The pandemic saw ten years of merchant technology adoption in three months. That has cooled a bit but there is really no going back. If you work in eCommerce, whether it be B2B or B2C, you know this statement is true. A key driver of BigCommerce’s scaling initiative is the “super app” trend, where payment…
A Successful eCommerce Integration Journey in 6 Phases
After watching 100s of companies launch eCommerce Integrations and App, a pattern started to emerge. Most companies went through the same phases and many did the same mistakes or faced the same problems throughout their journey. Understand your Target Market Identify your target market and conduct market research to understand their needs and preferences. This…
The Ever-Growing Importance of Multi-Channel Sales via eCommerce Connectivity
Expanding to multi-channel sales is critical in eCommerce. Selling across different platforms results in as much as 3X the engagement as selling on a single channel. Multi-channel sales rely on synchronized data so it requires each eCommerce platform to communicate with each other in as close to real time as possible. Check out this Anchor…
Essential & Actionable B2B SaaS KPIs to Follow
We thought we’d share this blog article on 3 essential B2B SaaS KPIs to follow. For most SaaS products and services, their most significant expense is the cost of acquiring a new customer. An excellent way to reduce this expense is by channeling resources and efforts into acquisition channels with the highest return. At Itembase,…
5 Customer Acquisition Channels for B2B Apps
Check out this concise article on five principal customer acquisition channels for B2B apps. As we mentioned previously, theWinning in the B2B SaaS Market B2B SaaS market is getting more and more sophisticated and it’s not getting any easier out there. More and more apps are competing every day to attract the most traffic. If…