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Key B2B Commerce Technology Features

According to Accenture surveys, 73% of B2B buyers want a B2C-like experience. This task unfortunately isn’t as straightforward as setting up a traditional eCommerce site. To bring these high-touch sales online, organizations need tools that can remove friction and create a seamless buying experience. Check out this Digital Commerce 360 article on important key technology…

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The Role of Connectivity in Building Better Experiences

API connectivity powers various collaborations between service providers, vendors and eCommerce platforms. This Commerce Connectivity is key to driving automation and scaling productivity. The eCommerce experience requires at least 25 APIs to integrate marketing, ad management, omni-channel experiences, inventory management, shopping, payment and logistics operations that will deliver and communicate with customers (fulfilment, shipping, returns…

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Unlocking Global Growth via Commerce Integrations

Check out this short article on how even one of the most seemingly offline consumer beverage companies (Hint: Beer ??) has grown its B2B sales operations with digital commerce technology. According to their Global VP of DTC technology having a digital commerce strategy has been key to their growth plans. His organization is working with…

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Success in the API Economy

What does success in the API Economy look like? As we’ve learned from our customers and clearly stated on this Forbes article, most companies do not even know how many application programming interfaces (APIs) their organizations rely on. From loyalty programs to self-service portals and mobile apps to supply chain, the consumer experience is stitched…

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Integration: Still the Achilles heel of Commerce Platforms

Increasingly, more and more B2B buyers prefer digital channels, echoing the transformation in the B2C segment. Gartner predicts that by 2025, 80 percent of B2B sales interactions will take place in digital channels. Inflexible systems cost B2B sellers revenue, time, and customers. Usually, companies try to knit together inventory management, product databases, sales, and accounting…

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A Key (and Overlooked) Benefit of B2B Commerce Connectivity

An often overlooked benefit of B2B Commerce Connectivity is the value to internal sales and customer service teams. Connectivity via data integrations can turn a commerce platform into an all-in-one information repository, answering questions of all parties and thus driving efficiency and revenue by facilitating internal functionalities. This Practical Ecommerce article lays out some quick…

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