Integration: Still the Achilles heel of Commerce Platforms

Increasingly, more and more B2B buyers prefer digital channels, echoing the transformation in the B2C segment. Gartner predicts that by 2025, 80 percent of B2B sales interactions will take place in digital channels.

Inflexible systems cost B2B sellers revenue, time, and customers. Usually, companies try to knit together inventory management, product databases, sales, and accounting functions, resulting in pockets of valuable data—but also lots of gaps. Today, via Commerce Connectivity, disparate data can be transformed into actionable intelligence, helping sellers spot opportunities to boost revenue, lower operating costs, and increase customer satisfaction.

Check out the full ITProPortal article on what the next generation of B2B commerce connectivity should look like for high-growth organizations and be sure to reach out if you have any questions or would like to visualize the impact on your organization.

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