Success in the API Economy
What does success in the API Economy look like? As we’ve learned from our customers and clearly stated on this Forbes article, most companies do not even know how many application programming interfaces (APIs) their organizations rely on. From loyalty programs to self-service portals and mobile apps to supply chain, the consumer experience is stitched together with APIs. And yet business-critical APIs are still often treated as system integrations or IT solutions, preventing companies from realizing their true benefits.
It’s the organizations that take a consumer-centric approach to APIs who will succeed in the API economy. Businesses that aren’t slowed down by costly and time-consuming onboarding processes which mean higher costs and lost revenue, but rather offer partner vendors access to core business capabilities without having to go through gatekeepers, accelerating time to market and reducing costs.
When interested in reviewing what your onboarding processes could look like to succeed in the API Economy, let’s connect further and walk through how commerce connectivity can impact your organization’s KPIs.
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