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A Guide on Targeting B2B Customers
There are hundreds of eCommerce platforms out there and more are coming online every month. Targeting B2B customers and supporting multiple platforms is a major challenge, even though each new integration provides new marketing channels that can be leveraged for increased awareness. Understanding the nature of each platform and how you can position yourself for…
B2B SaaS Marketplaces Opportunities
Check out this blog article highlighting 68 B2B SaaS Marketplaces Opportunities by category. The list is extensive but by no means complete as there are hundreds more marketplace opportunities out there. The list ranges from more fully featured marketplaces that have advanced features, to more basic “integration directories.” These platforms generally make it easier to…
B2B App Stores & Marketplaces: A Viable Growth Channel
B2B App Stores & Marketplaces are viable growth channels. They offer users value without requiring costly in-house product development. Integrations nowadays are a must. Recent data shows that products with 4+ integrations have up to 30% higher retention than products with no integrations. Check out this quick Reforge blog article on why 70% of the…
Using Marketplace Channels for Growth
App Stores & Marketplaces offer an extraordinary opportunity to grow your business and outsell your competition. Utilizing a variety of marketplace channels can help you tap into new customer bases you have not previously been able to reach. To ensure stability for your eCommerce business and boost your sales, youll want to expand your business…
A Guide on Data Integration & SaaS Marketplaces
I suggest checking out this guide about data integration and SaaS marketplaces to get a basic understanding of how to identify and rate different types of SaaS integration requirements and their complexity. Weve identified that most of our customers already have experience with the pitfalls of commerce connectivity implementations. The companies that have little to…
eCommerce Connectivity to Gain New Customers for 3PLs
I recommend checking out this AgileVision blog article on how 3PLs can gain new customers through eCommerce platform integrations (connectivity). The article dives into how third-party logistics providers (3PLs) can gain an additional channel for reaching new customers by analyzing different eCommerce platforms used by potential clients to provide further integration. This is simply one…
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