A Key (and Overlooked) Benefit of B2B Commerce Connectivity

An often overlooked benefit of B2B Commerce Connectivity is the value to internal sales and customer service teams. Connectivity via data integrations can turn a commerce platform into an all-in-one information repository, answering questions of all parties and thus driving efficiency and revenue by facilitating internal functionalities.

This Practical Ecommerce article lays out some quick platform considerations on how integrated applications can serve both internal and external users, eliminating duplication and inconsistencies. An important point to remember is that any platform customizations can increase long-term maintenance costs and complicate future upgrades which is why working with specialized partners ends up being the most effective strategy for growth.

If you are interested in learning about the efficiencies enabled by commerce connectivity through the Itembase iPaaS, let’s connect further and our team will put together a personalized opportunity assessment for your organization.

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