Marketing
B2B Growth Channels are essential to expand your reach and get your target audience to pay attention to you. Some of these are direct channels such as and some are indirect. Integrations and APIs with other market-dominant players can help you with your own growth. Even if your core product would not require integrations to…
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B2B app marketplaces are rapidly gaining popularity as a customer acquisition channel for logistics providers. These marketplaces offer a range of benefits, including increased visibility, improved customer acquisition, and streamlined sales processes. Listing software on B2B app marketplaces provides SaaS providers with increased visibility, as these platforms are frequented by businesses searching for software solutions.…
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There are a few commonly used SaaS Marketing Channels including inbound and outbound sales forces, eCommerce self-service, and third-party app stores. There is no distribution channel that’s ideal for all SaaS companies under all conditions. Instead of thinking about a best distribution channel, it’s useful to think of marketing channel selection as a “best fit”…
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SaaS App Marketplaces present huge opportunities as an acquisition channel. This is because your prospective customers are already using these established SaaS platforms making it easier to get found by your ideal customer. You can also tap into getting more business by association. Since some processes are built around certain products (eg. Shopify), certain businesses…
Read MoreTLDR; In this article we will highlight some of the best practices when writing a Reactive Application, and more specifically a Spring Webflux application in the context of Spring Boot 2. Each best practice suggested will have a rationale accompanying it that shows when it’s appropriate to use and when it’s not, describing the most…
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