The Biggest Challenge to Digital Transformation
I recommend checking out this quick (although heavily ad-supported) ITProPortal article on the biggest challenge to digital transformation. The numbers from a recent poll of 800 CIOs and IT decision-makers (which match our own research) are sobering.
Custom integrations cost large enterprises an average of $3.5 million in annual labor. An organization will use an average of 843 applications, with less than 1?3 (29 percent) being integrated. Less than 1?5 (18 percent) of organizations have integrated end-user experiences across the omni-channel, with almost half (48 percent) suggesting this was difficult to accomplish.
What about the organizations that have succeeded in this critical factor of digital transformation? They report massive efficiency gains, increased revenue, increased customer engagement and more innovation across the board.
The reality facing B2B organizations is that with data residing across several different platforms and formats, data integration is the necessary first step before companies are ready to reap the benefits. Lets connect further if youd like to explore how commerce connectivity can impact your organizations growth trajectory.
Request a Free Opportunity Assesment
RELATED CONTENT
Promote your SaaS to Prospective Customers via 20 Top App Marketplaces
SaaS App Marketplaces present huge opportunities as an acquisition channel. This is because your prospective customers are already using these established SaaS platforms making it easier to get found by your ideal customer. You can also tap into getting more business by association. Since some processes are built around certain products (eg. Shopify), certain businesses…
Nurturing and Building an Ecosystem around your Magento App and Integration.
Introduction In today’s rapidly evolving eCommerce landscape, businesses are always looking for ways to differentiate themselves from the competition and deliver a superior customer experience. For many businesses, this means leveraging Magento, one of the leading eCommerce platforms on the market today. However, simply having a Magento app or integration is not enough to ensure…
An App Store for Super Apps
The pandemic saw ten years of merchant technology adoption in three months. That has cooled a bit but there is really no going back. If you work in eCommerce, whether it be B2B or B2C, you know this statement is true. A key driver of BigCommerce’s scaling initiative is the “super app” trend, where payment…
An Integration Journey
After watching 100s of companies launch eCommerce Integrations and App, a pattern started to emerge. Most companies went through the same phases and many did the same mistakes or faced the same problems throughout their journey. Understand your Target Market Identify your target market and conduct market research to understand their needs and preferences. This…
The Ever-Growing Importance of eCommerce Connectivity
Expanding to multi-channel sales is critical in eCommerce. Selling across different platforms results in as much as 3X the engagement as selling on a single channel. Multi-channel sales rely on synchronized data so it requires each eCommerce platform to communicate with each other in as close to real time as possible. Check out this Anchor…
Essential B2B SaaS KPIs to Follow
I thought Id share this Popupsmart blog article on 3 essential B2B SaaS KPIs to follow. For most SaaS products and services, their most significant expense is the cost of acquiring a new customer. An excellent way to reduce this expense is by channeling resources and efforts into acquisition channels with the highest return. At…
5 Customer Acquisition Channels for B2B Apps
Check out this concise article on the Shoffi blog on five principal customer acquisition channels for B2B apps. As I mentioned on previous emails, the B2B SaaS market is getting more and more sophisticated and its not getting any easier out there. More and more apps are competing every day to attract the most traffic.…
Winning in the B2B SaaS Market
The B2B SaaS market is getting more sophisticated every day. A focus on intuitive, consistent and one-click experiences in UX design has substantially altered what users now expect from their software and has conditioned SaaS buyers in the enterprise to expect a slick, consumer-grade experience. Here is a short Forbes article that recently got my…
Hurricane Commerce, Enhances its Cross-Border Data Solutions with Itembase Connectivity
Hurricane’s Aura solution providing its landed cost engine, prohibited and restricted goods screening and denied parties screening and its Zephyr data enhancement tool are available to customers globally via the Itembase platform.
A Guide on Targeting B2B Customers
There are hundreds of eCommerce platforms out there and more are coming online every month. Supporting multiple platforms is a major challenge, even though each new integration provides new marketing channels that can be leveraged for increased awareness. Understanding the nature of each platform and how you can position yourself for maximum exposure is extremely…