Commerce Connectivity
We recommend checking out this post about App Stores as an acquisition channel. Shopify is great at promoting third party apps to their user base. The post describes an example where a solution provider decided to create an app for every major eCommerce platform (BigCommerce, Magento 2) which brought them even more additional traffic. Itembase…
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B2B ecosystem marketing could be your next big growth driver. Marketing your apps and tools to the users of other platforms to access their massive installed customer bases in distinct, targetable segments is making a growing impact on the go-to-market strategies of almost every company. We recommend this Velocity Partners blog article on B2B ecosystem…
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Commerce integrations help get your product in front of your users so they have more reason to use it. It embeds your product more naturally in a user’s workflow and this means it becomes more necessary to their process. It compounds the stickiness of your product by adding more pathways to and from the product,…
Read MoreWe recommend checking out this Programmable Web article on why API-driven automation in B2B eCommerce is rising and more importantly, here to stay. Brady Behrman, CEO of PunchOut2Go lays out two ways API-driven eCommerce is helping the B2B space to evolve, automate, and reduce costs. As he mentions, these are just two ways but there…
Read MoreMerchant Acquisition is a growth imperative for all solution & software providers as new technologies disrupt traditional eCommerce use cases and ways of working. Check out this recent webinar featuring Itembase CEO, Stefan Jørgensen, discussing channels and methods that are most effective when marketing and selling services, software and SaaS solutions to retail and eCommerce…
Read MoreThese software & service solutions need to be integrated into eCommerce platforms for different purposes, which minimize human involvement and save businesses lots of costs and time. Commerce Connectivity, for this reason, is crucial for online software & service providers and merchants alike. We recommend checking out this extensive guide on critical commerce connectivity for…
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