Optimize Merchant Onboarding into a Competitive Advantage

One of the most impactful areas of opportunity we find when working with our customers is around their customer onboarding processes.

We recommend you take a look at this CXL article on User Onboarding Flow Examples.

The article describes the different types and subtypes of user onboarding flows as well as tools, designs, great examples and recommendations on how to optimize this important stage of customer success.

Since one of the key value propositions of the Itembase iPaaS is standardizing onboarding across all the different commerce platforms our customer’s merchants sell on, we specifically recommend the section on onboarding for API-centric products.

B2B merchant onboarding is usually holistic, not one-off, meaning that the onboarding can take many forms, including that of knowledge center docs, blog posts, lifecycle emails and/or a well-timed phone call.

We see some application/service providers sometime focus simply on the interface and leaving out the rest.

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As we know from the success of our customers, a connectivity-led onboarding process adds tremendous value for application providers by enabling a streamlined user experience.

If you’d like to go deeper into specific onboarding optimizations for your organization, we’ll be glad to connect further.

Our team creates custom opportunity assessments to demonstrate the value that API-led commerce connectivity can provide to your organization in terms of adding value to your core services.

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