The Art of Onboarding for B2B SaaS Customer Retention

Over the years and through the success of our customers, we have realized how much value a connectivity-led onboarding process adds for application/service providers. We’ve seen some application/service providers sometimes focus simply on their interface and leave out the rest. B2B customer onboarding can take many forms, including that of knowledge center docs, blog posts, lifecycle emails and a lot of additional content to guide your users.

I suggest taking a look at this Kalungi blog article on the art of onboarding as a B2B customer retention strategy. I especially appreciate how they highlight that acquiring customers is just the first step to a fruitful partnership. Engaging and delighting your clients through a value-adding onboarding program comes next. Additionally, a well-designed and executed onboarding process is also an excellent method of churn reduction.

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A key value proposition of the Itembase iPaaS is standardizing onboarding across all the different commerce platforms our customer’s merchants sell on. If you’re interested in going deeper into specific onboarding optimizations for your organization, simply reach out and our team will create an opportunity assessment to demonstrate the value that API-led commerce connectivity can provide to your organization.

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