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B2B buyers want eCommerce buying experiences. We know this from our customers. A State of Cloud Marketplaces survey found that nearly half of software buyers have purchased software through a marketplace in the past year and 74% say they’re likely to make future purchases through marketplaces. It’s clear that once buyers buy via a marketplace,…

I recommend checking out this insightful article on the benefits of selling via B2B App Stores & Marketplaces. In the author’s words: “Achieving more sales is the most obvious benefit of any new sales channel but the benefits of selling via B2B App Stores & Marketplaces extend way beyond sales. To use one word to…

If you want to easily acquire new users, it’s better to be present where they are, rather than asking them to come to you. This is one of the great reasons why B2B App Stores are a key part of a good B2B Acquisition Strategy. We highly recommend checking out this blog article on leveraging…

From tech tool to business asset, organizations are using B2B connectivity to fuel growth in different ways. Check out this McKinsey article on how organizations in the financial services industry are transforming their industry through B2B API Connectivity. APIs make many online products and services possible for consumers. They also open up a wide range…

As I mention time and again if you’ve followed what I share, API Connectivity is an integral part of mission-critical business capabilities. Many software/tech leaders, however, overlook the business potential of APIs as digital products, focusing instead on technical use cases. I recommend checking out this SD Times article on 5 key considerations for an…