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Another App Marketplace Opportunity
If youve seen any of the latest recommendations Ive sent around, the news that Stripe has launched its own App Marketplace wont come as a surprise. Through its newly launched App Marketplace, Stripe is looking to increase its product extensibility and tackle the context switching (opening and closing multiple different apps) challenge that confuses and…
An Underutilized Acquisition Channel
We recommend checking out this post about App Stores as an acquisition channel. Shopify is great at promoting third party apps to their user base. The post describes an example where a solution provider decided to create an app for every major eCommerce platform (BigCommerce, Magento 2) which brought them even more additional traffic. Itembase…
Boosting Your B2B SaaS App Sales
If youre in B2B commerce, I recommend checking out this AnnounceKit blog post on strategies and examples of how to boost your B2B SaaS sales. I particularly highlight the sections on how to stand out with pull vs push marketing and effective onboarding processes. These are two areas which we focus on when leveraging app…
A Guide on App Marketplaces
An app marketplace is an ecosystem where developers build and distribute add-ons for a platform or service. We’ve written previously about the many advantages app stores & marketplaces have as a sales and marketing channel for businesses that target eCommerce merchants. If you’re looking to understand app marketplaces, some examples and more importantly, their benefits,…
B2B Ecosystem Marketing
B2B ecosystem marketing could be your next big growth driver. Marketing your apps and tools to the users of other platforms to access their massive installed customer bases in distinct, targetable segments is making a growing impact on the go-to-market strategies of almost every company. We recommend this Velocity Partners blog article on B2B ecosystem…
B2B App Marketplaces as Growth Opportunities
We recommend checking out this simple guide on B2B App Marketplaces, including a simple definition of what they are, examples, and why you should consider it a business growth opportunity plus even some tips on for a successful start as B2B App Marketplace vendor. Here’s a quick bullet summary of some of the top advantages:…
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