B2B
B2B ecosystem marketing could be your next big growth driver. Marketing your apps and tools to the users of other platforms to access their massive installed customer bases in distinct, targetable segments is making a growing impact on the go-to-market strategies of almost every company. We recommend this Velocity Partners blog article on B2B ecosystem…
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We share this article to highlight some important ways that B2B automation, achieved through Commerce Connectivity, transform an eCommerce business. Specifically, we’d like to highlight one of the top reasons our customers cite when referring to the biggest wins they saw when optimizing their connectivity: Focusing on What Matters. We’ve mentioned on a previous article…
Read MoreWe recommend checking out this Programmable Web article on why API-driven automation in B2B eCommerce is rising and more importantly, here to stay. Brady Behrman, CEO of PunchOut2Go lays out two ways API-driven eCommerce is helping the B2B space to evolve, automate, and reduce costs. As he mentions, these are just two ways but there…
Read MoreMerchant Acquisition is a growth imperative for all solution & software providers as new technologies disrupt traditional eCommerce use cases and ways of working. Check out this recent webinar featuring Itembase CEO, Stefan Jørgensen, discussing channels and methods that are most effective when marketing and selling services, software and SaaS solutions to retail and eCommerce…
Read MoreWe recommend checking out this article on The Next Web blog on the case of why a company should buy vs build in order to stay focused on the things it does best. The case the author makes on why tech companies fall into the “build” trap really resonated as many of our customers found…
Read MoreWe thought we’d share this Zapier guest post by Brian Casel, founder of ProcessKit, a solution for scaling repeatable client services. The post highlights how client onboarding as a major bottleneck can clog up an operation eating up time and energy for teams. We particularly liked how he drives home the point that client onboarding…
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