Seminar: Smart Growth Strategies for SME FinTechs
January 22, 2020
According to Harvard Business School, 75% of VC-backed start-ups fail. Of those who do survive, 70% will end up being sold at little or no profit to the founders. Its a highly competitive market with low chance of success. However, for firms targeting the enterprise market, there is a key growth hack which can make a startling difference. Over 90% of firms who have used this approach have gone on to thrive, yet few tech firms know about this hack or how to use it.
At this event we will introduce growth hacking using IT analyst firms like Gartner, Forrester, Aité and Celent within Fintech, and show attendees why this hack works and how to use it as well as how to position for growth through marketing using the 6 step secret to dominating your market.
We will cover:
When and why tech firms typical fail
Working with IT analysts to gain visibility with enterprise buyers
Gartners Cool Vendor programme why small vendors aspire to this
The 6 steps to marketing success no matter what your size
Using data to supercharge your marketing
The small suppliers guide to structuring your marketing team
Join Simon Levin, MD of The Skills Connection and Julia Payne, MD of Incisive Edge for the following presentations:
Growth Hacking Using IT Analyst Firms (like Gartner, Forrester, Aité and Celent) within Fintech by Simon Levin from The Skills Connection
Marketing for Tech Startups and Scaleups – How to position for growth through marketing using the 6 step secret to dominating your market by Julia Payne from Incisive Edge
8:30-9:30 Using Analysts for Smart Growth Hacking
9:45-10:45 How to Position for Growth Through Marketing
10:45-11:00 Questions & wrap-up
11:00: opportunity for 1:1 meetings with Simon Levin and Julia Payne
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