B2B ecosystem marketing could be your next big growth driver.
Marketing your apps and tools to the users of other platforms to access their massive installed customer bases in distinct, targetable segments is making a growing impact on the go-to-market strategies of almost every company.
We recommend this Velocity Partners blog article on B2B ecosystem marketing including three app marketplace plays.
Here are just a few important topics that should be covered by B2B companies with their ecosystem marketing strategies:
- How can you best leverage app stores in sales and marketing?
- Which app exchanges do you need to be in?
- How can you get discovered inside the app store?
- How can you drive the platform’s customers to your app?
Itembase is already powering commerce connectivity use cases for the largest enterprises and the smallest merchants. Customers use Itembase to onboard merchant customers directly from the platform they are already transacting on, using B2B app stores & marketplaces as a growth channel.
Let’s connect further if interested in further exploring this increasingly important channel.
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