Everybody has a Market to Conquer

We’re conquering the World of eCommerce, “Viking Style”

Worldwide eCommerce Connectivity…

…is what we help our Customers achieve.

With strong roots from Scandinavia, we’re laying the groundwork for a connected global trade network, just like the Vikings did hundreds of years ago. We have replaced the ships and swords with APIs and Machine Learning, but we have kept the Viking spirit. Everyone on our team fights ferociously to connect the world of commerce to enable a smoother, simpler and more secure way of trading. This way our Customers and Partners will have a much simpler way conquering their markets. After all who couldn’t use a Viking or more on their side when conquering the World of Commerce.

The Integration that started it all

Over 5 years ago we created the first Prestashop Module that showcased the core of a simple, yet powerful vision. Ultimate Item-Level Connectivity in Commerce between Merchants, Consumers, Brands and all Software and all the Service Providers that play such a crucial part in the Commerce Ecosystem. Today Itembase has been used by hundreds of Developers and Companies from all Industries relevant to eCommerce to connect to 100.000.000 transactions from  260,000 Merchants and 42.000.000 Consumers.

The Itembase Journey



Founded in November 2011 Itembase focused its first year on developing our core data normalization technology. We launched our first consumer and merchant Applications in 2012. This was built on the same Itembase API Technology we still use today. 



In order to enter the market we needed significant Merchants participation and to get that started we had to convince them one by one. Our 2013 approach was to hire unlikely but enthusiastic candidates from Berlin’s cultural melting-pot. DJs, University Graduates, Cooks, professional Sing-a-Song Singers were all motivated to learn how eCommerce worked and to make money. Many of them learned how to convince Merchants one-by-one to and by the end of 2013 we had our first 15,000 Merchants. By the end of 2014 that number had grown to over 100,000 participating Merchants.



In 2015 we realized that our Industry Contribution was our API Technology and by the end of 2015 over 2,000 merchants were connected to Customers using our API Technology. By 2016 we had gotten deep insights into the Merchant business and had in the process established a library of relevant merchant actions. We had also established a directory of Solutions that could help Merchants. Our Advisor Application combines both to help Merchants improve their business.


The initial Action Library combined with the Solution Directory was fairly primitive. By 2017 we had increased the Solution Directory to contain over 26,000 different Solutions and we had gained a lot of insights into what actions was the most effective with what Type of Merchants and in combination with what Solutions. Based on our growing Dataset we were able to increase the sophistication of our Action Library which allowed us to take Merchants through a growth journey based on the Merchants sophistication and growth trajectory.



After having partnered with Mastercard in 2016 and working on enabling Merchants with our Advisor Technology we are launching a new kind Application targeted directly at the Financial Service Industry with Mastercard. The Data Management Application will help Financial Institutions leverage item-level purchase data to engage Consumers directly in the Bank Statement, Credit Card Statement or Mobile Banking Application. This adds the next level of Merchant Connectivity to the Itembase Platform, as it enables Merchants to connect to their consumers through the Bank Statement and thereby never loose connection to the individual consumer.

Industry Vertical Leaders who joined the Journey

Why an Itembase Viking?

Vikings build the basis for Commerce by connecting continents with their superior boats centuries ago. We all benefit today. Today we build the basis for the future of Commerce by connecting relevant Systems with each other. We have replaced the superior boats with API Connectors.

There a different kind of Vikings on our Team to ensure our Connectors reach their destination shores.

As a warrior you are at the the front at all times. Talking to customers, helping customers, leading the way.

Boat Builder
You’re building the boats that connect the World of eCommerce a.k.a. the API, the Platform, the Connectors, the Data Normalization.

Sharpening the tools we use internally to conquer. Whether it is Account Tools, Contracts or our HR Setup.

Understand what Customers want, what the Customers of our Customers want and making sure our strategy reflects that.

Itembase Valhalla Club

Vikings who fell on the battlefield came to Valhalla, where they would fight and feast with the Gods all day. Like the real vikings we cherish the team members who fell on the battlefield. Therefore the Itembase Alumni is called Valhalla Club.
Enter Valhalla

The Itembase Viking Chiefs

Meet the Chiefs who help set the Strategy for Conquering the World of eCommerce.

Stefan Jørgensen
Chief Executive Officer

Read his Saga

Ramo Karahasan
Chief Technology Officer

Read his Saga

Peter Rieman
Chief Operational Officer

Read his Saga

Kevin Worobec
VP Biz Dev

Read his Saga

Moritz Zimmermann
SAP, Industry Advisor

Read his Saga

Nick Basford
UPS, Industry Advisor

Read his Saga

Thomas Hessler
Zanox, Industry Advisor

Read his Saga

Grow with Itembase

Grow your eCommerce Connectivity